In a major blow to Apple fans worldwide, the upcoming iPhone 15 series is expected to come with a hefty price increase, according to multiple leaks and industry experts. Leading the confirmation of these fears is prominent Wedbush analyst Dan Ives, who has a strong track record of accurate predictions. Ives revealed in a new research note that the iPhone 15 range will indeed be more expensive than the current models.
The concerns surrounding the price hike have been growing in recent months, with leaked information about the iPhone 15 design changes generating excitement among fans. However, the worry has always been whether Apple would raise the prices alongside these anticipated upgrades. Unfortunately, Ives’ research seems to validate those concerns.
While Ives has not provided an exact figure, industry insiders and analysts suggest price hikes of up to $200, particularly for the iPhone 15 Pro and Pro Max models. This news comes as a disappointment to Apple enthusiasts, especially international customers who may face their second successive major price increase.
Although previous price hikes affected global markets more than the US, Ives believes this time the situation will change, and American buyers are likely to experience similar increases. This development adds to the overall unease among consumers, especially considering the ongoing supply chain challenges and rising production costs affecting the tech industry.
Despite the potential backlash from price-conscious consumers, Ives remains optimistic about Apple’s future. He recently raised his 12-month stock target for the company, reflecting his belief that the iPhone 15 cycle could be a “trophy case” moment. Ives predicts a massive sales surge, estimating that around 250 million iPhone users have not upgraded their devices in over four years, creating a significant backlog of potential buyers.
While the leaked information about the iPhone 15 series indicates several modest improvements, such as faster processors, improved cameras, and a transition to USB-C, some leaks about the next generation, iPhone 16, have already started to surface. These leaks suggest more ambitious features, leading to speculations that some influential sources may even discourage upgrading to the iPhone 15.
As Apple prepares to unveil the iPhone 15 series in September this year, loyal customers face a difficult decision. They must weigh the price increases against the incremental improvements offered by the new models. The company’s ability to satisfy its demanding fan base while justifying the price hike remains a significant challenge. All eyes are now on Apple as consumers eagerly await the official pricing details and additional features to make their purchasing decisions.
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